YEAR
2022

CLIENT
TARANNÀ ARTS

SERVICES
CREATIVE DIRECTION
BRAND IDENTITY
ART DIRECTION
DIGITAL STRATEGY
SOCIAL MEDIA CONTENT
WEB DESIGN

Born to express

"Tarannà" is an attitude. It's a character. It's a way of being. It's having that something that some artists and dancers possess. That spark that makes you stand out. It's about having an accent, standing out above the rest. "Tarannà" is having that something to be a good artist, born to express oneself. To bring this vision to reality, Tarannà wanted to create an identity that represented this accent, this passion. We did it through colors like red and a graphic system, with the main element being the accent. Every element of the launch, the campaign, and the identity reflects this character and passion for dance and movement.