YEAR
2022

CLIENT
ESPAI ALENAR

SERVICES
CREATIVE DIRECTION
ART DIRECTION
DIGITAL STRATEGY
SOCIAL MEDIA CONTENT
WEB DESIGN
ILUSTRATION

A place to breathe, stop, and connect with oneself.

Alenar is a catalan word that means to breathe, to stop, connect with oneself, renew, start again, meditate, reflect, and dedicate time to oneself. We decided to define Alenar as a space because it is a home. It is a place to go for introspection, to pause the day and lives we lead through playful and sports activities that teach us about life. We created an identity that allows us to be close, natural, and warm, generating trust through colors and illustrations.