YEAR
2022-2023

CLIENT
SON DEL AIRE

SERVICES
BRAND STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA CONTENT
WEB DESIGN

Rumba and live music for all type of events

Son del Aire is a music event management company with a diverse musical offerings, ranging from rumba combos to DJs, jazz combos, Cuban salsa, pop rock, solo instrumentalists, and more. To capture the dynamic nature of their music, we used irregular letters in the logo to convey movement and energy. We also incorporated music notes, which directly connect with the industry, and used circles to represent them, symbolizing all the musicians who are part of Son del Aire.

Team: Grove Agency

Brand Strategy: Clara Nafría
Digital Strategy: Clara Nafría & Anna Villaró
Creative & Art Direction: Paula Ramisa
Web design: Marina Martínez

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